An excerpt about the importance of brand voice from a blog post on Designzillas:
What is a brand voice? It’s the tone and voice you write in as your company or brand when you create content. A brand voice helps readers and audiences identify your brand no matter what, across all of your platforms. The tone of voice you use on your company website, social media, and your content should be consistent and reflect your brand.
WHY IS A BRAND VOICE SO IMPORTANT?
1. It Shapes Your Business’ Persona
2. Your Brand Voice Speaks the Language of Your Audience
3. It Creates Consistency Across Your Online Presence
A link to the Agorapulse brand voice guidelines is included here. Please reach out to the marketing department if you have any questions about this document or other branding elements related to the Agorapulse brand.