Brand Color Usage Guidelines
Introduction
This document is helpful in order to know how to use our different colors through communications and let marketing teams be aware of the correct usage.
Colors in our Communication
Our branding is linked to our features and colors in our communication.
We are using several themes:
Orange: Our primary color used in our current branding and global social media news & topics related to the industry
Secondary Grey: Used for primary and secondary texts/infos
Blue: Used for data features and topics - Related to reporting articles, datas, statistics, comparisons
Menthol: Used for listening features and topics - Related to benchmarks, listening, industry trends topics
Purple: Used for publishing features and topics - Related to the publishing topics, articles, webinars, publishing content, options of publishing,
Red [WIP]: Used for ROI features and topics
If a topic is not listed here, please use the orange color
The complete branding guideline is available in Figma with the following link: https://www.figma.com/file/pNQMWlKDJqTIOwFXBso8XN/Marketing-2021-Assets?node-id=1378%3A66789&t=FDF9AjotNEVfWiDm-0
Colors are associated with a background color to apply a theme
