Brand Color Usage Guidelines

Introduction

This document is helpful in order to know how to use our different colors through communications and let marketing teams be aware of the correct usage.

Colors in our Communication

Our branding is linked to our features and colors in our communication.
We are using several themes:
Orange: Our primary color used in our current branding and global social media news & topics related to the industry

Secondary Grey: Used for primary and secondary texts/infos

Blue: Used for data features and topics - Related to reporting articles, datas, statistics, comparisons

Menthol: Used for listening features and topics - Related to benchmarks, listening, industry trends topics

Purple: Used for publishing features and topics - Related to the publishing topics, articles, webinars, publishing content, options of publishing,

Red [WIP]: Used for ROI features and topics


If a topic is not listed here, please use the orange color
The complete branding guideline is available in Figma with the following link:  https://www.figma.com/file/pNQMWlKDJqTIOwFXBso8XN/Marketing-2021-Assets?node-id=1378%3A66789&t=FDF9AjotNEVfWiDm-0 

Colors are associated with a background color to apply a theme